Hey, I’m Johann. I explore how people use things—and design better ways for them to do it.
Based in California, I'm a Senior UX Researcher who helps teams understand people, customers, and markets, and turn that understanding into better decisions. I've built research programs across AI, real estate, insurance, and financial services, with a focus on clarity, impact, and collaboration.
Some Things I've Worked On
Making Real Estate Transactions Easy: A UX Overhaul
Discover how I improved real estate software to make transactions more seamless, efficient, and cost-effective through contextual inquiries and usability testing.
Enhancing User Engagement for Money-Saving Feature
Through UX research and design, I helped improve how users discover and redeem savings—removing friction in key flows and contributing to a notable increase in engagement.
Looking Back at a Fabric's Legacy UGMA Platform
Ahead of UGMA's move to Till, I turned survey, transfer, and competitive data into a business case on why customers leave, where the market is heading, and how to acquire investors who fund and stay.
RESEARCH AND DESIGN
Johann Sebastian Merto
Outside of work, I'm usually planning my next trip, lifting weights, following the markets, or out with my goldendoodle, Todo. I like trying new things and getting better at my craft, both in and out of research.
